Versa Studio BT-12

Roland's First Direct To Garment Printer: Small, simple and affordable.

Print directly onto cotton T-shirts, apparel, tote bags and many other products in minutes from the comfort of your desktop with the Roland VersaSTUDIO BT-12 direct-to-garment printer. This affordable printer gives you access to the profitable world of custom apparel immediately, with a device that's as easy to use as an office printer – and delivers stunning results.

Build a Business with High-Quality, On-Demand Customisation in Minutes

The VersaSTUDIO BT-12 is an easy-to-use, reliable, compact direct-to-garment (DTG) printer that's designed to effortlessly produce custom products like T-shirts, clothes, apparel and accessories. Start building a custom graphics business right out of the box or diversify your current graphics output with quick-printed promotional items. The VersaSTUDIO BT-12 direct-to-garment printer has a print resolution of 1200 x 1200dpi, delivering high-quality results and an impressive colour quality. Able to print single pieces and any on-demand T-shirt or garment, the VersaSTUDIO BT-12 is also the ideal complementary technology for screen printing and digital printing service providers.

Roland BT-12
Roland BT-12
Roland BT-12

Roland BT-12
Roland BT-12

Roland BT-12

Roland BT-12

Roland BT-12

Roland BT-12
Discover Exciting New Retail Opportunities
With quick, versatile, on-demand production, the VersaSTUDIO BT-12 is the ideal solution for building a successful Etsy store or other online storefronts. Its compact size also makes it a convenient choice for use in kiosks, museums, photo studios, pet supply stores, souvenir shops, sports suppliers and many other retail environments. Offer a while-you-wait personalisation service to give customers the unique products they really want.

Print and Cure in 3 Easy Steps

The fully-enclosed VersaSTUDIO BT-12 printer makes direct-printing to garments safe, clean and user-friendly. The automatic process takes just minutes with the VersaSTUDIO BT-12 and accompanying finisher unit, printing your design and curing the inks in one smooth workflow. In just 3 easy steps you can have a fully finished, professional, custom-printed product in your hands.

Roland BT-12
Prep or design your digital print file on your computer with the easy-to-use included software.
Roland BT-12
Prep or design your digital print file on your computer with the easy-to-use included software.
Roland BT-12
Prep or design your digital print file on your computer with the easy-to-use included software.

Distinctive Features and Highlights

Start Printing Right Out of the Box

VersaSTUDIO BT-12 is a complete low-cost direct-to-garment solution. It includes a finisher unit, cassette tray and cleaning accessories. Just grab a T-shirt to get started.

Affordable to Run and Easy to Profit

The VersaSTUDIO BT-12 requires no special electrical set-up and works with standard wall sockets. It is a cost-effective solution with a low entry point, low cost of ownership and high return on investment.

Includes Super Easy Software

If you can use a desktop printer, you can output your PNG and JPG files with the VersaSTUDIO BT-12's included software. Users can also output TIFF, PDF and BMP files with their choice of design programs.

A Digitally Smart Alternative to Traditional Printing

Traditional apparel printing techniques are bulky, messy, costly and time-consuming. Avoid the fuss and expense with this fast, easy, on-demand alternative.

Durable Stainless Steel Print Heads

192 nozzles per channel, 2 channels per head and variable dot printing offer professional print results on a wide range of cotton and cotton-mix products.

A Safe, Fully Enclosed Process

Users of all abilities can print onto garments without coming into any contact with chemicals, heat, steam, or complicated processes that present safety issues.

Brilliant Inks and Images

Print sharp images and brilliant colours on a range of products with our direct-to-garment printer.

Space-Saving Print Solution

The compact direct-to-garment printer fits comfortably in any store, office, kiosk, workshop or home environment. The printer and finisher unit can also be stacked to maximise functionality in a small space.

Personalisation Business from Your Desktop

With the VersaSTUDIO BT-12, you can perform direct-to-garment printing on cotton and cotton-mix fabrics. Print full colour photos or other graphics directly onto T-shirts, tote bags, interior décor fabrics and more, to produce high-value personalised goods and speciality items. The VersaSTUDIO BT-12 desktop direct-to-garment printer is perfect for small stores and temporary spaces, letting users jump-start their personalised printing business with an affordable initial investment.

Roland BT-12

Simple and Safe Operation
The VersaSTUDIO BT-12 is designed to be powerful yet easy to use at any experience level. Anyone can create original products of exceptional quality easily, without special skills, training or familiarity with printing. The optional cassette-type HB-12 finisher safely fixes the ink in the fabric while preventing exposure to high temperatures, so it can even be used in retail environments.

Compact Modular Design
The VersaSTUDIO BT-12 is ideal for desktop use. The printer can even be stacked on top of the HB-12 finisher to provide a complete printing process in the smallest possible space. Create unique personalised products even in small shops or at events where space is limited. 419 (W) × 760.3 (D) × 513 mm (H) (16.5 × 29.9 × 20.2 inches)* * Dimensions are of the BT-12 (in operating mode) on top of the HB-12.
Roland BT-12

Roland BT-12

Clear Photo Reproduction
From T-shirts to tote bags, the VersaSTUDIO BT-12 prints directly on white and other light-coloured cotton fabrics*. And with a resolution of up to 1,200dpi, even designs with photos print beautifully. With the VersaSTUDIO BT-12, you can offer personalised and professional products sure to excite your customers. * Fabric must have a cotton blend ratio of at least 50%.

Easy-to-Use Design Software

The VersaSTUDIO BT-12 comes complete with Roland design software, which lets anyone create cool designs to print on T-shirts and other apparel. Simple operation screens make importing and editing images easy with no need for special knowledge or skills. Images can also be captured and imported from smartphones, allowing you to create original designs effortlessly.
Roland BT-12

See What You Can Print With Roland BT-12

Discover the power of direct-to-garment printing with VersaSTUDIO BT-12. The device will fit perfectly into your printing shop to complement your screen printing or embroidery equipment – or to allow you to start a totally new service. With VersaSTUDIO BT-12 you can print fantastic T-shirts, souvenirs, clothes and bags, providing your customers with a wide range of exciting graphics products to choose from.

Roland BT-12

Design workshops in shopping centres and other locations
Transform basic souvenirs into treasured keepsakes that evoke the memory of an amazing experience. The quick direct-to-garment printing process of the VersaSTUDIO BT-12 can easily transform a sketch into a beautiful design for a T-shirt, bag or unique accessory.

Unique hotel and resort souvenirs
With its unique ease of use, with the VersaSTUDIO BT-12 you can personalise special gifts to capture the holiday fun for customers to share with friends and family. It's a simple but effective way to promote destinations and holiday activities using direct-to-garment technology.
Roland BT-12

Roland BT-12

Customise Team Shirts
Bring even more passion to sporting events by printing matching shirts that let fans show off their team spirit. Using the VersaSTUDIO BT-12, you can create one-off customised T-shirts or several matching garments, making a sports event really unique.

Memorabilia for Aquariums and Theme Parks
With the VersaSTUDIO BT-12 you can create truly unique mementos to celebrate quality time spent with family, like bags, shirts and clothes, and home accessories like pillows.
Roland BT-12

Roland BT-12

Create Original Products from Customers' Designs
One of the incredible advantages of Roland VersaSTUDIO BT-12 is its power to bring customers' stories to life with their own personalised designs.

Model BT-12
Print resolution (dpi) 600 x 600 dpi
1,200 x 1,200 dpi 
Printable area A4 standard tray 291 × 204 mm (11.5 × 8.0 inches)

(Optional) A5 tray 204 × 142 mm (8.0 × 5.6 inches) 

Printable garment type Fabric 50 to 100 % cotton
Fabric thickness 4 mm (0.16 inches)
Operating environment Temperature 15 to 32°C (59 to 89.6°F)
Humidity 15 to 80 % RH
Warm-up time Less than 35 sec.

Dry/Cure mode using HB12

Using optional HB12
Using external heat press
Interface USB 2.0 high speed, Ethernet (10BASE‐T, 100BASE‐TX)
Operating system Windows® 7/8.1/10, Mac OS X 10.11 or later
Power source 220‐240 V: 50/60 Hz 0.6 A (when fully equipped)
100‐120 V: 60 Hz 1 A (when fully equipped)
Power consumption Maximum 47 W
Energy saver mode 220-240 V:1.8 W
100-120 V:1.7 W
External dimensions (W x D x H) Standby 399 × 682.8 × 292.5 mm (15.7 × 29.9 × 11.5 inches)
  During operation 399 × 760.3 × 292.5 mm (15.7 × 29.9 × 11.5 inches)
Weight Approx. 24 kg (53.0 lb.)
HB-12 Optional Finisher
Model HB-12
Power source 220-240 V: 50/60 Hz
120-127 V: 60 Hz
Power consumption 220-240 V: 980-1,160 W
120-127 V: 1,240 W

Dry/Cure mode using HB12

Press mode (Pre-heat) Contact heat 
Fix mode (Fuse) Non-contact heat
External dimensions W × D × H 419 × 675 × 235 mm (16.5 × 26.6 × 9.3 inches)
Weight Approx. 16.5 kg (36.4 lb.)


Roland BT-12

Dave is starting a T-Shirt printing business and will be operating the equipment himself. Here is an example of the return on the initial investment for his business.

Roland BT-12

CMYK - A4 Size (204mm x 291mm)

Ink Costs
BT-12 Black Pigment Ink 140ml: £94.99+vat

BT-12 CMY Pigment Inks 100ml: £74.99(+vat) each
Average Ink Costs per A4 Print: £0.23

Average cost price of an adult 100% Cotton T-Shirt: £1.25(+vat)

Printing Specs
Printing on standard quality mode, the BT-12 takes 5 minutes 40 seconds to produce a photo quality image, plus 4 minutes of pressing time to give excellent washability of the graphic.

Dave was able to produce a high quality full colour A4 T-shirt for only £1.48+vat in less than 10 minutes.
He sells his T-Shirts at £12.50 each, generating a NET profit of £8.94 Per shirt.
If Dave produces just 5 T-Shirts per day then he would see a return on the BT-12 investment within 3 months.

Roland BT-12

In less than 3 months the BT-12 is fully paid for and generating pure profit!

Roland BT-12

Finance quote for Roland BT-12

Figures quoted are indicative only and may increase or decrease depending on applicants financial history and are subject to approval by finance partner.


Please choose one
Total cost of machine plus interest
Total monthly cost
Total weekly cost
@ 20%
Total payable after interest & tax relief

Fill out my online form